Tesla’s earnings plunge, but the company promises cheaper car model | CNN Business (2024)

Tesla’s earnings plunge, but the company promises cheaper car model | CNN Business (1)

Rows of new Tesla cars are seen in a holding area near a customer collection point in London, England.

New York CNN

Tesla reported its first quarter adjusted earnings plunged 48%, falling short of lowered Wall Street forecasts, but it assured investors that it plans to move ahead with a cheaper model due out next year.

The company reported a 9% drop in total revenue, which also missed analyst estimates. And its profit margin declined by 2 percentage points.

But Tesla heartened some investors by announcing it plans to move ahead with a lower priced model, which it said will go into production in the second half of 2025.

Tesla did not give much in the way of details about this new, lower-priced model it is promising, such as a target price or its production volumes. And CEO Elon Musk and Tesla have a history of not living up to timelines on vehicle launches. But the promise that it is still moving ahead with a lower-priced model was assuring news in the wake of reports that it would drop plans for the vehicle altogether.

Musk seemed unexcited even talking about the new lower priced model, seeming to compare it to a horse-drawn carriage, and spending far more of the call with investors hyping Tesla’s promises far beyond its current or future electric vehicles. He once again cited the company’s artificial intelligence capabilities and its self-driving technology, which he predicted could be licensed to one or more rival automakers later this year. And he spoke of its plans for sentient humanoid robots, and his vision of a fleet of millions driverless “robotaxis” owned by a combination of Tesla and Tesla owners, moving passengers who will be as comfortable riding in a driverless car as they are walking onto an elevator today.

“We really should be thought of as an AI-robotics company,” he said. “If you value Tesla as just an auto company, it’s just the wrong framework. If somebody doesn’t believe that Tesla will solve autonomy, I think they should not be an investor in the company.”

It was a classic Musk call straight out of the earlier days of Tesla when the company was still struggling financiallly, promising paradigm shifting technological changes to get investors excited about the future.

And to a degree, it worked, with the recently battered Tesla (TSLA) shares, which had lost 42% of their value so far this year through Tuesday’s close,rising 11% in after-market trading, despite the ugly financial performance reported for the first quarter.

Tesla and Musk were eager to change the story around Tesla, not just away from disappointing first quarter financial results, but also from a sustained run of bad news. Earlier this month, it reported its first year-over-year decline in global sales since the pandemic and unveiled plans to cut more than 10% of its staff. It also continued its year-long series of price cuts, with the most recent coming last weekend.

The drop in stock value has even some Tesla bulls worried about the future for the world’s most valuable automaker. But it is facing increasing competition from both established Western automakers — which are rolling out their own EV offerings — and Chinese automakers, which are offering low-priced EVs.

In the final three months of last year, Tesla lost its title as the world’s largest EV maker to Chinese automaker BYD.

After Reuters reported earlier this month that Tesla was dropping plans for a cheaper model, popularly referred to as the Tesla Model 2, because of competition from China, CEO Elon Musk tweeted “Reuters is lying (again),” without giving any details of the company’s plans. But in January, he did warn that Chinese automakers could ‘demolish’ rivals with low priced EVs.

Tesla adjusted net income came in at $1.5 billion, or 45 cents a share. Analysts had been forecasting earnings per share of 49 cents. It was the smallest adjusted quarterly profit that Tesla had reported since the first quarter of 2021, when the pandemic and supply chain disruptions were still affecting results.

The company also said it had negative cash flow of $2.5 billion, the first time it had burned through cash in a quarter since the first quarter of 2020 at the start of the pandemic.

The company said it experienced numerous challenges in the first quarter, from the conflict in the Red Sea, which caused ships heading from Asia to Europe to take a longer path around Africa, to an arson attack at its plant in Germany and a gradual ramp up of the updated Model 3 at its plant in Fremont, California.

Tesla’s earnings plunge, but the company promises cheaper car model | CNN Business (2024)

FAQs

Tesla’s earnings plunge, but the company promises cheaper car model | CNN Business? ›

NEW YORK — Tesla reported its first quarter adjusted earnings plunged 48%, falling short of lowered Wall Street forecasts, but it assured investors that it plans to move ahead with a cheaper model due out next year. The company reported a 9% drop in total revenue, which also missed analyst estimates.

Why did Tesla's revenue drop? ›

Tesla reported that first-quarter revenue was $21.3 billion, down 9% from last year as worldwide sales dropped nearly 9% due to increased competition and slowing demand for electric vehicles.

What is the strategy of Tesla Motors How does its business model differ from that of the leading automakers in the global market? ›

Tesla's business model is based on direct sales and service, not franchised dealerships. Tesla's business model pays particular attention to rolling out charging stations. That may be the biggest obstacle to the mass adoption of electric vehicles.

Were Tesla earnings good? ›

One of this year's worst performing stocks in the S&P 500 has been Tesla. Heading into earnings on Tuesday, the stock was down around 40%. After the close, the company reported earnings showing a significant drop in first quarter revenues and profits.

Is Tesla profit or loss? ›

Tesla's net profit in the first quarter ended March 2024 stood at $1.13 billion, falling 55% from $2.51 billion a year earlier amid an increasingly cutthroat electric vehicle (EV) market.

Why do Tesla's lose value so fast? ›

Elon's desire to maintain new Tesla sales through price cuts had a very destructive impact on the brand's residual values. It's no secret that Tesla has been aggressive on its pricing. Hell, even the landscape of EVs has changed since last year.

Is Tesla in financial trouble? ›

Tesla is in trouble. Yesterday, the company announced that its profits for the first three months of this year fell by 55 percent from the first three months of 2023. Sales declined by 8.5 percent.

What strategy did Tesla use in achieving profitability? ›

"From high positioning to mass" Sales Strategy

Tesla's strategy is to first develop a high-perfor- mance electric sports car to establish a brand effect, then launch a mid-to-high-end model and use the platform to achieve mass production, and finally launch an econom- ical model for the mass market to maximize.

How does Tesla make money other than cars? ›

Key Takeaways. Tesla makes, sells, and services all-electric vehicles in the U.S., Europe, and China. It also sells energy generation products. The company gets the vast majority of its revenue and all of its profits from automotive sales.

What is Tesla's main strategy? ›

The strategy of Tesla is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model.

Why did Tesla go up after earnings? ›

Tesla (TSLA) reported worse-than-expected first-quarter earnings and revenue late Tuesday. Investors appeared not to care, sending TSLA shares jumping 12% Wednesday after Chief Executive Elon Musk signaled "more affordable" new models are on the way.

How much is Tesla in debt? ›

Total debt on the balance sheet as of March 2024 : $9.91 B

According to Tesla's latest financial reports the company's total debt is $9.91 B. A company's total debt is the sum of all current and non-current debts.

What is the earnings guidance for Tesla? ›

Analysts project Tesla's revenue to come in at $22.25 billion for the first quarter of 2024, down from the previous quarter and year-ago period, according to estimates compiled by Visible Alpha.

Why doesn t Tesla make a profit? ›

Against this backdrop, Tesla reported $1.1 billion in net income on $21 billion in revenue, down 9 percent from $23.3 billion the same time last year. The company's profits, once the envy of the auto industry, are at their lowest in six years thanks to rampant price cutting and slowing demand.

Who profits the most from electric cars? ›

While non-union electric vehicle maker Tesla is the most profitable US automaker, it was losing money until 2019. At that point Tesla was making as few EVs as the legacy automakers, such as Stellantis, Ford and GM, are now manufacturing as they move towards a pure EV lineup.

Why is Tesla stock falling? ›

Tesla share price extended fall for 2024, pushing its market valuation briefly below $500 billion amid a round of job cuts this week underscoring that the company's growth has slowed. Tesla stock price ended 2.7% lower at $157.11 on Tuesday in New York, after hitting a low of $153.75 during the session.

Why is it decreasing for Tesla? ›

Last quarter, Tesla posted its first annual sales decline since the pandemic — a drop that was significantly worse than expected. The company blamed a weak Chinese economy, arson at its German factory and supply constraints because of escalating conflict in the Middle East.

Why is Tesla laying off employees? ›

Tesla, which had more than 140,000 workers as of December, is in the process of cutting 10% of its employees as it copes with a slump in demand for its electric vehicles.

What is Tesla doubling down on despite its recent challenges? ›

Tesla reported a steeper-than-expected 55 percent plunge in profit for the first quarter but managed to avoid a major beating on Wall Street on Tuesday by declaring a flurry of bold commitments that appeared to satisfy investors: ramping up the production timeline of a more “affordable” car, doubling down on its fully ...

What's happening to Tesla? ›

Tesla announced it will lay off nearly 2,700 workers at its factory in Austin a week after the company said it would cut more than 10% of its global workforce. The carmaker also said it plans to launch new, more affordable vehicles next year. That news boosted shares more than 10% in after-hours trading Wednesday.

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